BrainCore Therapy is Here

Sara Penton, a doctor of chiropractic and owner of Absolute Health, is offering a new neurofeedback service, BrainCore Therapy, to her practice. After an intensive five-week training period, the staff at Absolute Health is getting incredible results from the new technology.

BrainCore Therapy is a form of neurofeedback aimed at teaching patients how to control their own brainwaves, and neurofeedback is a training method based on operant conditioning. The patient is rewarded for producing a certain brainwave. The reward may be auditory, visual or tactile. Operant conditioning is a process of behavior modification in which the likelihood of a specific behavior is increased or decreased through positive or negative reinforcement. Each time the specific behavior is exhibited, the subject comes to associate the pleasure or displeasure of the reinforcement with that behavior.

Sufferers of ADD/ADHD, headaches, migraines, learning disorders, memory loss associated with aging, overeating or binge eating, fibromyalgia, chronic fatigue syndrome, panic/anxiety disorders or insomnia can all benefit.

Location: 15030 N. Hayden Rd., Ste. C-120, Scottsdale. For more information, call 480-991-9945 or visit AbsoluteHealthAz.com.